Mercedes-Benz from standardization to personalization

When your car needs maintenance, do not have to go out. Only need to arrange according to the empty delivery car maintenance time, comfortable lying on the sofa at home, with the mobile phone APP next one, you can enjoy the professional authorized dealers of high quality service, this is not a lot of lazy Gospel?
December 5, Mercedes-Benz customer experience technology to create a curtain, and also released the "Mercedes-Benz best customer experience" strategy. This means that Mercedes-Benz for the first time the concept of customer experience to enhance the brand strategy fitMZR 2.3 DISI Turbo for Sale. From the "standard service" to "best experience", Mercedes-Benz provides consumers with not only excellent quality automotive products, but a new digital travel ideas and ways of life.
As early as 2014, Mercedes-Benz launched the "best customer experience strategy", this strategy across all departments. In the past two and a half years, Mercedes has launched a series of tailor-made projects tailored to Chinese consumers, including Mercedes me client one-stop customer service, with more than 10 Chinese features Mercedes fitMazda CX 7 Turbo Replacement, Mercedes-Benz Lynx flagship store, Beijing Sanlitun experience shop and other projects, through the customer from brand awareness to product purchase and then to the after-sales service and lifestyle of the whole journey.
Mercedes me, this new Mercedes-Benz sub-brand since 2004, offers a one-stop, personalized service. Its client has been on-line in June this year, set the Internet, self-cultivation, finance, inspiration fitGT3582 Turbo, travel and other five services in one. Not only support maintenance and management, remote diagnosis, road rescue, after-sales service booking and other dozens of features, but also in the financial, transportation and other aspects of travel to provide a variety of personalized solutions.